Dunkin’
Developed a comprehensive package design architecture for Dunkin’s Creamer portfolio reflecting the brand's essence across the rest of its portfolio. Art directed lifestyle photography to capture the brand's vibrant spirit in everyday contexts, and integrated these visual elements into a cohesive social media strategy to showcase the portfolio.
Responsible for: Concept Creation, Brand Identity, Packaging Design, and Art Direction for Lifestyle Photography
Packaging Design Architecture
Process
All work is done in collaboration with the internal in-house Danone team and select freelancers/agencies to bring design work to life.
Concept creation is often facilitated with sketches as well as AI utilization to imagine concepts in their most real form.
Much of the collaboration is done on Miro.
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