International Delight
As a Brand Designer, I was responsible for creating and upholding a distinctive brand identity for ID, developing innovative packaging designs for their coffee creamer and cold foam creamer, directing highly stylized lifestyle shoots, and executing comprehensive 360-degree brand experiences across all platforms.
Responsible for: Concept Creation, Brand Identity, Packaging Design, and Art Direction
Packaging Design | Partnership + Core
RESPONSIBLE FOR PACKAGING DESIGN FROM CONCEPT TO COMPLETION AND ART DIRECTION FOR FLAVOR AND LIFESTYLE PHOTOGRAPHY
BRIDGERTON | NETFLIX + SHONDALAND
GRINCH | DR. SEUSS ENTERPRISE
FRIENDS | WARNER BROS. TELEVEVISION
HOME ALONE | 21ST CENTURY FOX
COLD FOAM CREAMER
PISTACHIO
Process
All work is done in collaboration with the internal in-house Danone team and select freelancers/agencies to bring design work to life.
Concept creation is often facilitated with sketches as well as AI utilization to imagine concepts in their most real form.
Much of the collaboration is done on Miro.
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